E. Leonard Rubin will be presenting Rights of Publicity and Entertainment Licensing at the Understanding the Intellectual Property License seminar presented by the Practising Law Institute.
During the economic downturn, companies are increasingly turning to licensing as an important way of generating new sources of revenue out of existing intellectual property assets, and as a way to gain access to intellectual property at a lower cost than developing or purchasing intellectual property assets. Virtually every business is confronting licensing issues on an increasingly frequent basis. A solid base of knowledge about licensing of intellectual property has never been more important for companies and their counsel.
This introductory course will give you an overview of how to negotiate and draft effective license agreements, whether you are the licensor or licensee. Experts in licensing will discuss different kinds of licensing agreements, and the related business and legal issues.
For more information, or to reserve your place, please visit www.pli.edu.
